Sell WordPress themes from your own site

Sell theme ZIPs with license keys and WordPress updates from your own site. Buyers get the download; your theme validates activations through the REST API. Avenia Digital Products runs the store on WordPress.

List the theme

Create a product, set pricing, and attach the theme ZIP on your WordPress store.

Turn on licenses and updates

Enable license keys, choose how many production sites each purchase can activate, and offer WordPress updates for new releases.

Customers check out

They pay with Stripe or PayPal, then get the download and key from email and My Account.

Validate in the theme

Call your store’s license REST API from the theme to confirm the key and activation limits. Customers install new versions from their WordPress dashboard.

Your store, your revenue

No commission on theme sales. You pay for the store license and keep what customers pay you.

Keys and activation limits

Keys generate at checkout. Set site limits per purchase and validate them from the theme over the REST API.

WordPress updates

Deliver new theme versions the WordPress way. Customers with a valid license install updates from their dashboard.

Secure theme ZIPs

Protected download links after payment. Buyers can re-download from My Account when they need the package again.

How do buyers get the theme files?

After payment they receive a secure download link by email. They can also download again anytime from My Account.

How do license keys work with a WordPress theme?

Enable license keys on the product. Keys are created at checkout with the activation limits you set. Your theme calls the license REST API on your store to validate the key and track activations.

Can I deliver theme updates directly to my customers' websites?

Yes. Enable WordPress updates on the product and customers with a valid license can install new versions from their WordPress dashboard, the same way they update other themes.

Can I charge yearly for updates or a theme club?

Yes. Sell subscriptions with monthly or yearly billing for ongoing access or update rights. Customers manage billing and cancel from My Account.

Do you take a cut of my theme sales?

No. You pay for Solo, Studio, or Agency based on how many production sites run the plugin. There is no fee on each theme sale.

Theme authors often outgrow selling only through a third-party marketplace. Pricing rules, commission cuts, and limited access to customer relationships make it hard to run the business on your terms. Avenia Digital Products is a WordPress plugin that runs on your site so checkout, downloads, and support stay under your brand.

When someone buys a theme, they get the ZIP and, if you enable licensing, a key with an activation limit you define. Your theme can call the license REST API on your store to confirm the purchase. Enable WordPress updates on the product so customers install new versions from their dashboard. The same pattern works if you later sell plugins or other software from the same shop.

Sell on your own WordPress site

Pick a site-count plan, activate your license, and list your first theme with keys and WordPress updates.

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